RanksInn.comPublic Experiment

What is this case study? A running log of the technical SEO, AEO, and GEO changes made to RanksInn.com itself: what changed, how each change is measured, and what is not measured yet. No traffic or ranking results appear here until Google Search Console and GA4 have enough data to report.

Why the website is the first case study

RanksInn does not have client results it can publish yet, and inventing them would defeat the purpose of an SEO practice. So the first project is this website. Each change is written down, each measurement is tied to a report anyone can check, and anything that has not been measured is labeled as such.

What has been changed so far

• Removed performance claims and client results that could not be verified.
• Fixed a text-encoding problem that was corrupting characters on some pages.
• Added a route for blog posts so each post has its own URL, and removed URLs that returned 404 errors from the sitemap.
• Rebuilt the Modern AI Search section as a hub with separate AEO and GEO pages, each with its own title, canonical URL, and connected JSON-LD graph.
• Rewrote the blog posts so claims without a source are labeled as opinion or removed.
• Connected Google Search Console and GA4.

What has not been measured yet

• Indexed pages, impressions, clicks, and average position in Google Search Console. Data collection has only just started, so there is no baseline to compare against.
• Sessions and conversions in GA4, for the same reason.
• Whether any page is cited by ChatGPT, Gemini, Perplexity, or Google AI Overviews. This has not been tested yet.

Planned measurement method

1. Google Search Console: impressions, clicks, and average position by page and query, compared month over month.
2. GA4: organic sessions and form submissions from organic visits.
3. A fixed list of 20 to 30 buyer questions asked in ChatGPT, Gemini, Perplexity, and Google, with the date, country, and result recorded, including which sources are cited when this site is not.

Limits of this experiment

• It is one site, and a new one, so results may not carry over to other sites.
• AI answers change between runs, so a single check proves little.
• Many changes are made at once, so it will not always be possible to say which change caused which result.

What happens next

New entries are added when there is data to report. If you want the same kind of baseline for your own site, start with the free diagnostic below.